Monday, January 17, 2011

Nokia continues to lead in mobile handsets shipment, according to IDC

Research firm IDC in its India quarterly mobile handsets tracker for the third quarter of 2010 has said that Finnish handset maker Nokia had the largest share in terms of mobile phone units shipped with 31.5%.

However, the surprise in the handsets shipment party was the Chinese brand G’Five, which emerged as number two player in terms of unit shipments and Korean handset manufacturer Samsung stood at number three in Q3.

The India mobile handsets market continued to grow in Q3 2010 as well to record a quarter-on-quarter growth of 3.6% to touch 40.08 million units, according to IDC India. The year 2010 is expected to end with total mobile handset sales of 155.9 million units.

The number of emerging vendors in India’s burgeoning mobile handsets market grew to 68 and they garnered 41.2% of total shipments (sales) for the first time during the July-Sep 2010 quarter. This represented a steady rise from only 5 new vendors representing a 0.9% combined share of units shipped in the January-March 2008 quarter.

The third quarter 2010 saw a Q-o-Q growth in smartphone sales of 34.2% and a Y-oY increase of 294.9%. This underscores the trend that India mobile handset consumers have started showing higher preference for adopting smartphones.

Smartphone prices continued to drop through the year and as competition increased, devices were made available by vendors at lower price points. So, while 80% of total India smartphone sales were below the ASV (Average Sales Value) of Rs. 18,000 in Q2 2010, this proportion increased to 90% in Q3 2010.

"The India mobile handsets market got more crowded and fragmented in the lower- and mid-market segments with the entry of new players offering innovative models at attractive price points", stated Anirban Banerjee, Associate Vice President, Research, IDC India.

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